Alan Mruvka, cofounder of E! Entertainment Television, has partnered up with Beverly Hills beauty guru and “Eyebrow King,” Damone Roberts to launch The Look Bag.com (www.thelookbag.com), a new luxury beauty sample club. For only $10 a month, members will receive five deluxe, re-sealable beauty samples that are specifically customized to fit their individual beauty needs. Each Look Bag is shipped out free to members within the first two weeks of every month, members also enjoy an additional discount off of every purchase of any full-sized beauty product on the site as well.

Mruvka says he is now focusing his efforts in the e-commerce beauty world and beauty programing for television and the Internet. “Damone Roberts is one of the top beauty artists in the world today. It was important for us and imperative for our members to know that they have a trusted expert behind what goes into each and every Look Bag,” he noted.

“Clients come into my salons all the time asking me for beauty tips–not just eyebrow-related–and I felt that The Look Bag was the perfect way for me to reach out to a global clientele and help answer those beauty tips through customizing these beauty bags for them each month,” said Roberts.

With a $10 subscription, women join The Look Bag.com to receive a selection of five luxury beauty sample products. The Look Bag.com members then receive makeup, skincare, hair care, fragrance, or bath and body samples from both well-known and emerging beauty brands. Each monthly reusable luxury bag that a member receives contains exciting beauty products that fit into a member’s daytime routine or elegant nights out on the town. Members choose between monthly or yearly subscription plans, and fill out their Look Bag beauty profile to get products that were picked especially for them. The Look Bag is shipped out free to members by the 10th of every month. Members then try the products and give feedback that is relayed back to the individual brands.